We’re two MIT Sloan MBAs analyzing Google for Prof. Rebecca Henderson’s 15.963 Advanced Strategy Class. We are trying to understand and explain why Google has been so successful from a strategic perspective, as well as identify key threats (both internal and external) to the firm going forward. This blog contains working drafts of our final paper written throughout the Spring 2008 semester.

Obviously, we are far from an authority on Google (neither of us has worked there), and our analysis is far from perfect. However, we are two students with several years of experience in the software industry, and we are very receptive to feedback.